Companies both big and small are looking to Denny's, which offered a free breakfast to all customers last month, for guidance on winning back patrons during uncertain times.
... in 1,500 restaurants all across the country (including Maine), 2 million people waited patiently for a free Grand Slam breakfast...
Denny’s, which gambled $5 million on its Grand Slam Giveaway, has already made it all back. They’ll do it again next month - this time with a new twist. Those who ate free before are encouraged to pay the good deed forward: bring a friend in need and Denny’s will pick up their tab.
At a time when corporate greed still makes headlines, a little appreciate can go a long way.
Apparently, doing the right thing pays - in more ways than one.
FMI
Jim's comment: I saw this promo and wondered "How much did that cost?" Well this marketing worked great! A great example of giving back to your customers.
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